Berry Sales & Marketing Solutions (BS&MS) provides consultation and training in the telecommunications industry and has global clients. They needed to promote themselves at a large event in Venice, Italy. A promotion entitled “Berry Travel” was produced and targeted to 25 companies attending the Venice event. The promotion included mock airline tickets, an itinerary, a mock passport, and a leather wallet containing an interactive CD and instructional cards. BS&MS acquired $750,000 in new business.