The Women’s Business Enterprise National Council (WBENC) is the largest third-party certifier of businesses owned, controlled, and operated by women in the United States. The WBENC desired an updated brand that reflected their ability to make connections between women-owned businesses, regional partner organizations, and corporate members. Many elements were created for the new WBENC brand including: seal for WBEs (Women’s Business Enterprises), extensive brand standards manual, stationery package.